Pricing & equity
List price is a hypothesis. Net proceeds are the answer.
A structured way to think about pricing, carrying costs, concessions and what you actually walk away with.
What we consider
Beyond the list price.
List price vs probable sale price
Buyers negotiate against the market, not your asking price.
Sale price vs net proceeds
Closing costs, concessions, repairs and payoff decide what you actually receive.
The cost of waiting
Carrying costs stack up quietly and often exceed a modest price reduction.
Price-band competition
Your buyer pool changes at every price threshold. Landing in the wrong band is expensive.
Seller concessions
Rate buydowns, closing help and repair credits are real dollars — plan for them, don't be surprised by them.
First-weeks premium
The initial market window is when the most engaged buyers see your listing. Waste it and you rarely get it back.
Educational calculator
Cost of waiting.
Estimated impact
- Monthly carrying cost
- $3,200
- Total over 3 months
- $9,600
- Combined with possible price adjustment
- $24,600
Educational only. Illustrative of how carrying costs and price adjustments compound. Not financial, tax or legal advice.
Get a review
Ask for a seller equity review.
An equity review looks at pricing, carrying costs, likely concessions and the probable range of net proceeds — so you can decide with numbers, not hopes.
Educational only. Not financial, tax, investment or legal advice.
Before you list — or relist — get a second opinion.
A short conversation can help you understand your pricing, preparation, marketing, timing, and next steps.