Marketing plan
The listing launch, from consultation to closing.
A repeatable, evidence-driven process — the same one used to reset expired and canceled listings.
17 deliberate steps
Every step, in order.
Seller consultation
Timeline, goals, likely proceeds and the shape of the campaign.
Property & competition analysis
Actively competing listings, pendings, recent solds, upcoming supply.
Preparation recommendations
Cost-to-return prioritization for repairs, upgrades and staging.
Staging guidance
Furnishing, decluttering and neutralizing without over-investing.
Professional photography
Deliberate hero image, dawn/dusk if it serves the property, cohesive gallery order.
Floor plans
Buyers want spatial understanding before they schedule a showing.
Video & virtual tours
When the property earns it — not by default.
MLS optimization
Every field completed, feature hierarchy tuned for buyer-agent share.
Zillow presentation
Hero image, description, engagement monitoring.
Launch timing
Day of week, hour of day, coordinated across portals and buyer agents.
Buyer-agent outreach
Direct outreach to agents whose recent activity matches your property.
Database, email & social
The team database, targeted email and social distribution.
Open houses (strategic)
When they add real value — not as a substitute for a marketing plan.
Showing management
Booking, prep instructions and follow-through.
Feedback collection
Structured buyer-agent feedback interpreted honestly.
Performance reporting
Weekly written activity report — engagement, showings, feedback, competition.
Pricing & strategy reviews
Scheduled reviews with a recommendation, not a nudge.
Reporting
You should never wonder what's happening.
Weekly seller activity report — sample
Placeholder values shown
1,284
Zillow views
41
Saved home
7
Requested tours
18
Buyer-agent shares
Interpretation: Engagement is above the price-band average; showings are converting to strong feedback. Recommend holding price for another 7 days, then reassess.
Before you list — or relist — get a second opinion.
A short conversation can help you understand your pricing, preparation, marketing, timing, and next steps.