Out-of-State Seller Relaunch
From 184 Days Without an Offer to Four Offers
55+ community home · St. George, Utah
An Ohio family was selling a father's St. George home. The revised strategy removed unsupported settling language, highlighted approximately $50,000 in improvements and expanded exposure through Zillow, social media and direct agent outreach. The home generated four offers and closed for $276,000 after 41 days.
Before
184 days on market · 0 offers · reduced from $300,000
After
4 offers · under contract in 41 days · closed at $276,000
The situation
The home had been listed for 184 days, originally at $300,000 and later reduced to $290,000, before expiring without a single offer. The seller, an out-of-state family member in Ohio, was managing the sale of her father’s home while he lived in a VA home. The previous listing also included an unsupported statement about settling, which created uncertainty for buyers before they ever visited.
The previous strategy
The property was originally marketed at $300,000, reduced to $290,000, and promoted with an interior living-area lead photo, a description that mentioned an unexplained settling concern, and limited marketing exposure. The home’s strongest features were not presented effectively.
The diagnosis
The home was not receiving sufficient marketing exposure, and its strongest features were not being presented effectively. An unsupported statement about settling in the public marketing discouraged buyers before they could evaluate the property. Despite nearly $50,000 in improvements, the marketing failed to translate value into buyer action.
What changed
Removed the unsupported settling statement from the marketing and rebuilt the description around the home’s verified upgrades: new flooring, windows, bathrooms, modernized interior, xeriscape backyard, and attached workshop. Replaced the interior lead photo with a clear exterior shot to create a stronger first impression. Relaunched at $285,000 and adjusted to $280,000 based on showing activity. Expanded exposure through revised Zillow positioning, social media, the Ames Team network, direct agent outreach, and active follow-up on showings.
How buyers responded
Once the misleading structural language was removed and the improvements were documented, showing activity increased sharply and four buyers submitted offers where the previous listing had produced none.
The result
The repositioned listing generated four offers after the previous listing produced none. The accepted buyer, represented by another agent, found the property through the MLS. The home went under contract after 41 days and closed for $276,000 with $2,160 in concessions.
What this means for other sellers
Marketing copy is not decoration. A single unsupported sentence about a home's condition can quietly disqualify a property from a buyer's list. Documenting improvements and widening exposure often matters more than another price reduction.
""David Packer with the Ames Team at RE/MAX exceeded our expectations in every way. We were dealing with a complicated situation—selling my dad’s home in St. George, Utah while he is in a VA home and I’m located in Ohio—and David handled it with professionalism, patience, and clear communication from start to finish. Before working with David, we had the house listed with another realtor for quite some time without receiving a single offer. Once David took over, everything changed. His strategy, market knowledge, and proactive approach made an immediate difference—we received four offers in a relatively short period of time. What really stood out was how smoothly he managed the long-distance coordination. He kept me informed every step of the way, anticipated potential challenges, and made the entire process feel far less stressful than it could have been given the circumstances. I’m incredibly grateful for David’s dedication and expertise. If you’re looking for a realtor who truly knows how to get results and navigate complex situations, I highly recommend him.""
Published with the seller's permission. Results vary by property, price point, condition and market conditions. Past results do not guarantee future outcomes. Educational information only — not financial, tax, investment or legal advice.